Can I read Web Marketing For Dummies on EtoBox?

Web Marketing For Dummies by Jan Zimmerman is a book available to read on EtoBox.

What is Web Marketing For Dummies about?

Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, a

Author

Jan Zimmerman

Publisher

For Dummies

Published

2011

Language

EN

ISBN

9781118065167

Subjects

Marketing, Management, Business

Rating

3.49 / 5 (46 ratings)

Updated

2026-03-14