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BlackBerry was once a dominant player in the smartphone market but lost its position to Apple and Android-based phones. Key reasons for its decline included a lack of innovation and an inability to adapt to changing consumer preferences and new technologies introduced by competitors. A new CEO, John Chen, is leading turnaround efforts such as team-building, patent sales, layoffs, new partnerships, and releasing phones running on Android apps to regain market share. While progress has been made, BlackBerry s

Author

spri2003

Language

EN