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What is B2B Marketing Strategies for Plastics about?

GE and BW had different approaches to marketing plastic resins. GE relied on direct sales and field marketing departments to develop molder capacity. BW used plastic service centers to serve smaller customers directly and larger customers through direct sales. Both aimed to increase market share but targeted different customer segments. GE focused on engineering plastics and value-added services while BW focused on commodity plastics and price.

Author

ShelveyElmoDias

Language

EN