About this document
A Systematic Literature Review On Omnichannel Consumer Behavior in The Retail Sector by dangtuanmk is a document available to read on EtoBox.
This document presents a systematic literature review on omnichannel consumer behavior in retail, synthesizing insights from 47 peer-reviewed articles published between 2020 and 2025. The review identifies key themes such as integrated customer experience, personalization, and technology adoption, while highlighting research gaps in emerging markets and long-term strategic outcomes. It aims to provide a comprehensive foundation for future research and actionable insights for practitioners in the evolving re
- Author
- dangtuanmk
- Language
- EN