Can I read Radio Media Guidelines for Campaigns on EtoBox?

Radio Media Guidelines for Campaigns by peregrinum is a document available to read on EtoBox.

What is Radio Media Guidelines for Campaigns about?

This document provides guidelines for using radio as a marketing medium. It discusses using radio to increase awareness of theme campaigns by extending TV campaigns through audio. Radio can complement TV, web, and cinema to reach younger audiences and drive awareness. Event announcements and calls to action can also be effective uses of radio. The document provides recommendations for selecting radio stations and programs, optimal spot lengths, when to use radio for theme campaigns versus events, and sugges

Author

peregrinum

Language

EN