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Marketing and selling are distinct business activities, with marketing focusing on customer needs and long-term growth, while selling is product-oriented and aims for immediate sales. Various marketing management philosophies, such as the production, product, selling, marketing, societal marketing, and holistic marketing concepts, guide how businesses approach the market and interact with customers. Each philosophy reflects a shift in focus from production efficiency to customer satisfaction and societal we

Author

chitakirtiiscribd

Language

EN