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What is Fruitzone India Limited - A about?

The document discusses Fruitzone India Limited considering launching a new sugarcane juice product. It details the market research process undertaken by IMI to determine consumer interest in sugarcane juice and the key considerations for a potential launch. IMI conducted secondary research, focus groups, and interviews to understand the target segment, pricing, and packaging preferences for sugarcane juice.

Author

PP LAHARII

Language

EN