About this document
Branding Strategies in Lithuanian Hotels by Joseph Nader is a document available to read on EtoBox.
This thesis explores branding strategies of international hotel chains in the Lithuanian market, focusing on the Radisson Blu, Comfort Hotels, and Holiday Inn. It identifies business travelers as the primary target group and highlights the balance between standardization of operations and customization of marketing strategies to local preferences. The study contributes to the understanding of branding and marketing dynamics within the hospitality industry in Lithuania.
- Author
- Joseph Nader
- Language
- EN