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Frugal Innovation in WOW! MOMO by Juhi Gahlot Sarkar is a document available to read on EtoBox.

(1) WOW! MOMO began in 2008 in Kolkata with an initial investment of 30,000 INR. Through frugal innovations to its business processes and product design, it created affordable products for Indian customers. (2) By 2019, WOW! MOMO had grown to over 200 stores across 13 cities in India. It diversified its momo offerings and introduced new products like burgers and pizzas stuffed with momos. It also used a mobile food truck to reach more customers. (3) WOW! MOMO

Author

Juhi Gahlot Sarkar

Language

EN