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What is CRM Strategies at LIC: Health Plans Focus about?

Conents 1 Introduction to Subject 1 1.1 CRM: Meaning 1 1.2 Company Profile 1 1.3 Special Plans: - Health Protection Plans 3 2 Review of Literature 7 3 CRM Initiatives being taken by the given organization 8 3.1 Policy Locator 8 3.1.1 Features: 8 3.2 Insurance Selector 9 3.3 Phone Helpline 11 3.4 Grievance Redressal System 12 4 Sales Force Account Leads 13 5 New Initiatives by LIC in CRM 14 5.1 Beware! - Life Insurance Corporation of India gets serious about customer service. 14 5.2 LIC ropes in Wipro, IBM f

Author

Varun Puri

Language

EN