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What is Bai 4 about?

This study investigates the factors influencing digital entrepreneurial intention among young individuals, focusing on the roles of entrepreneurship education, personal attitude, and digital marketing literacy. The findings reveal that personal attitude is the most significant predictor of digital entrepreneurial intention, while educational support and digital marketing literacy were found to be less impactful. The research highlights the importance of adapting educational policies to foster digital entrep

Author

Bảo Trân Huỳnh

Language

EN