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Can I read Loyalty cards in the apparel industry in Germany and Spain : Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country? : Is the implementation of a global marketing approach ... on EtoBox?
Loyalty cards in the apparel industry in Germany and Spain : Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country? : Is the implementation of a global marketing approach ... by Sarah-Mailin Janotta is a business book available to read on EtoBox.
What is Loyalty cards in the apparel industry in Germany and Spain : Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country? : Is the implementation of a global marketing approach ... about?
Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemöller, Promod, Esprit). This research is a comparative ana
Who reads Loyalty cards in the apparel industry in Germany and Spain : Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country? : Is the implementation of a global marketing approach ...?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Sarah-Mailin Janotta
- Publisher
- Anchor Academic Publishing. ein Imprint der Diplomica Verlag GmbH
- Published
- 2013
- Language
- EN
- ISBN
- 9783954895151
- Category
- business
- Subjects
- Economics, Business, Management
- Updated
- 2026-03-25
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