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What is Understanding Consumer Behavior Essentials about?
Consumer behaviour focuses on how individuals make decisions to spend their resources on consumption items. It includes what they buy, why they buy it, when, where, how often, how they evaluate purchases, and how they dispose of items. Consumer behaviour studies individuals as personal consumers who buy for themselves or as gifts, as well as organizations that buy to run their operations. It draws on concepts from psychology, sociology, anthropology, economics and marketing. Understanding consumer behaviour
- Author
- devendrasaradhana5
- Language
- EN