Skip to content

Opening book details…

About this document

Attracting Millennial Investors: Strategies by Nikhil Agrawal is a document available to read on EtoBox.

This document discusses how financial advisors can attract millennial investors by understanding their values and behaviors. It notes that millennials are expected to inherit $18 trillion from their parents, representing a major opportunity for advisors. The document provides research on common misconceptions about millennials, such as that they are broke, financially illiterate, dependent, or lazy. It argues that millennials value education, are risk-averse due to economic events, seek advice from family,

Author
Nikhil Agrawal
Language
EN