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Marketing Information Systems Overview by thuque12345678 is a document available to read on EtoBox.
What is Marketing Information Systems Overview about?
Chapter 2 discusses the Marketing Information System (MIS), which includes components such as internal records, marketing intelligence, and decision support systems, all aimed at gathering and analyzing information for marketing decisions. It also covers the marketing research process, emphasizing the distinction between primary and secondary data, and outlines key research topics like sales forecasting and customer behavior analysis. The chapter highlights the importance of both internal and external data
- Author
- thuque12345678
- Language
- EN