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Service Marketing Fundamentals by Sweta Swaminathan is a document available to read on EtoBox.
What is Service Marketing Fundamentals about?
This document discusses service marketing. It begins by outlining the significance of service marketing, noting that services allow companies to differentiate themselves, build relationships with customers, and retain customers. It then classifies services based on factors like tangibility and customization. The document also discusses the characteristics of services, including intangibility, perishability, inseparability, and variability. Finally, it outlines the 7 Ps of the service marketing mix: product,
- Author
- Sweta Swaminathan
- Language
- EN