About this document
Marketing Concepts in Sri Lanka by chatura_gunawardana is a document available to read on EtoBox.
This document discusses various marketing concepts and their application in Sri Lanka. It begins by outlining three main marketing philosophies: production orientation, selling orientation, and marketing orientation. It emphasizes that marketing orientation focuses on identifying and fulfilling customer needs. The document then discusses customer value and satisfaction, explaining that organizations should aim to maximize the difference between what customers receive versus what they pay. It also discusses
- Author
- chatura_gunawardana
- Language
- EN