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Consumer Perception of BRU Coffee by Ambika Zalkikar is a document available to read on EtoBox.
What is Consumer Perception of BRU Coffee about?
This document outlines a research study to understand why sales of BRU instant coffee are decreasing. It presents the research problem, objectives, and hypotheses that the taste of BRU coffee is stronger than other brands. A questionnaire is provided to collect data from consumers on their perceptions and preferences regarding BRU coffee and other brands. Questions address topics like taste, packaging, consumption frequency, and reasons for not preferring BRU coffee. Demographic information is also collecte
- Author
- Ambika Zalkikar
- Language
- EN