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"The objective of this chapter (and this book) is to highlight areas where further research on corporate alliances is needed. Scholarly interest in alliances (agreements between two or more independent organizations working together under an 'incomplete contract' in order to achieve some mutual benefit) have burgeoned in the last few decades. These partnerships have been studied in many different disciplines in the social sciences, in addition to many functional specialties within business schools, including marketing and to some extent in corporate finance. Within management, interest in alliances, and the contributions to understanding their rise and implications for firms, was first initiated in a significant way in international business studies. Early interest in this research stemmed from the cross-border character of the many collaborative agreements between multinational firms seeking market opportunities in emerging countries, many of which then had governmental policies suggesting or mandating a local partner. Today, of course, with the abandonment of socialist policies and the 'sea change' in attitudes towards business in emerging nations, few such restrictions remain (C

Author

Contractor, Farok J.; Reuer, Jeffrey J.

Publisher

Cambridge University Press (Virtual Publishing)

Published

2019

Language

EN

ISBN

9781108236188