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What is Understanding Consumer Buying Motives about?

There are several factors that influence business buyers and the purchasing decisions of organizations. These include economic developments, supply conditions, the political and legal environment, competitive pressures, cultural and customs influences, organizational objectives and policies, and interpersonal dynamics. Understanding how these various external and internal forces impact purchasing is important for marketers when developing strategies for new industry products. Pioneers in new product categor

Author

hareesh13h

Language

EN