Can I read Neuromarketing: Hafssa El Issami Samia Aitlhaj Safaa Elmabchour Amal Bouchaane Ounss El Rhouli Mr. Tarik 2022-2023 on EtoBox?

Neuromarketing: Hafssa El Issami Samia Aitlhaj Safaa Elmabchour Amal Bouchaane Ounss El Rhouli Mr. Tarik 2022-2023 by Elmabchour Safaa is a document available to read on EtoBox.

What is Neuromarketing: Hafssa El Issami Samia Aitlhaj Safaa Elmabchour Amal Bouchaane Ounss El Rhouli Mr. Tarik 2022-2023 about?

This document provides an overview of neuromarketing. It begins with an introduction that defines neuromarketing as combining neuroscience and marketing to understand consumer behavior by studying brain responses to marketing stimuli. It then discusses the science behind neuromarketing and how it is based on the idea that decisions are made emotionally and subconsciously rather than logically. The document outlines several techniques used in neuromarketing like fMRI, EEG, eye tracking and examples of compan

Author

Elmabchour Safaa

Language

EN