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What is Service Quality Gaps in Banking Bangladesh about?
This document discusses the significance of customer service in the banking sector, particularly focusing on the United Commercial Bank Limited in Bangladesh. It aims to identify the service quality gap between customer expectations and perceptions using the Service Marketing Mix framework. The study employs primary data collection through surveys to analyze various dimensions of service quality, including reliability, responsiveness, assurance, empathy, and tangibles.
- Author
- tumpatulip
- Language
- EN