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Can I read Got Milk? : the Story of an Ad Campaign on EtoBox?
Got Milk? : the Story of an Ad Campaign by Manning, Jeff is a business book available to read on EtoBox.
What is Got Milk? : the Story of an Ad Campaign about?
"Isolation. Desperation. Torture. What strange origins for an advertising campaign and for a book." So begins this engrossing, witty, irreverent, and richly entertaining account of a milk promotion that started modestly but exploded into a national phenomenon. Jeff Manning, the creative genius behind Got Milk?, traces the Got Milk? campaign from its inception in a stuffy hotel room in Southern California to its spectacular emergence on television screens, billboards, magazines, buses, T-shirts, and virtually anywhere else the eye looked. The result: a book that's even more fun than the ads it celebrates. Everyone has a favorite Got Milk? ad: The weird history buff, mouth crammed with peanut butter who loses $10,000 because he runs out of milk and therefore can't say "Aaron Burr." Or, the morning milk showdown between the father, the baby, and the cat when the dad realizes there's no milk left for his cereal. Or perhaps the priest, who having stuffed his face with devil's food cake, goes ballistic because the vending machine won't give up his milk. got milk?: the book takes you behind the scenes on an eye-opening, laugh-out-loud journey through one of the greatest ad campaigns ever
Who reads Got Milk? : the Story of an Ad Campaign?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Manning, Jeff
- Publisher
- Prima Lifestyles
- Published
- 1999
- Language
- EN
- ISBN
- 9780761518013
- Category
- business
- Subjects
- Business, Marketing, Finance
- Rating
- 4.5 / 5 (5 ratings)
- Updated
- 2026-03-14