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Entrepreneurial Reputation-Borrowing in India by poojha s is a document available to read on EtoBox.
What is Entrepreneurial Reputation-Borrowing in India about?
The document explores the concept of entrepreneurial reputation-borrowing in emerging economies, focusing on a case study of a new venture in Bangalore, India. It highlights the significance of high-status institutional intermediaries, such as incubators, in facilitating reputation borrowing while also addressing the potential risks of hubris and poor judgment that may arise from such borrowed reputation. The findings suggest that while reputation borrowing can be beneficial, it must be approached cautiousl
- Author
- poojha s
- Language
- EN