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What is AI Chatbots and Student Satisfaction about?

This study investigates the impact of AI-powered service quality, specifically through chatbots, on customer satisfaction among MBA students in Malaysia. Findings indicate that while efficiency, anthropomorphism, and availability positively influence customer satisfaction, security remains a concern with no significant relationship to satisfaction levels. The research highlights the importance of enhancing security measures to improve overall customer experiences with AI services.

Author

El Tourky

Language

EN