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What is Customer Perceived Value and Loyalty about?

This document summarizes a research article about the mediating effect of customer perceived value on the relationship between experience quality and customer loyalty. The research was a quantitative study that used a survey questionnaire to collect data from 168 respondents about their experiences at outdoor coffee shops. The results showed that experience quality directly affects both customer perceived value and customer loyalty. However, customer perceived value does not mediate the relationship between

Author

Myo Kyaw Swar

Language

EN