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The document discusses rhetoric in speeches and advertisements. It provides examples of pathos, ethos, and logos in a Crest toothpaste advertisement. The advertisement emphasizes the number of cavities prevented by Crest since 1955 to establish credibility (ethos). It uses fear of cavities and the message that there is "no second chance" to create a sense of urgency and concern for dental health (pathos). Statistics and endorsements from dentists are presented as facts and data-driven reasoning (logos) for

Author

api-338673025

Language

EN