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I J C R B: Role of Social Media On Public Relation, Brand Involvement and Brand Commitment by Almasur Khan is a document available to read on EtoBox.

What is I J C R B: Role of Social Media On Public Relation, Brand Involvement and Brand Commitment about?

The document discusses the role of social media on public relations, brand involvement, and brand commitment. It outlines objectives to investigate the effect of social media on consumer buying behavior and the relationship between brand image, purchasing behavior, and brand commitment. The literature review covers several studies that found social media influences consumer decisions and can build brand loyalty if used to engage customers.

Author

Almasur Khan

Language

EN