Can I read Advertising Objectives via Facet Model on EtoBox?

Advertising Objectives via Facet Model by S.M. Fauzul Azim is a document available to read on EtoBox.

What is Advertising Objectives via Facet Model about?

The Facet model comprises six communication objectives that can be used to determine advertising objectives: 1) Perception Facet: Use comedy, sex appeal, surprise to catch attention. 2) Affective Facet: Stimulate desire, excitement by connecting emotionally. 3) Cognitive Facet: Clearly present differentiating features to facilitate understanding. 4) Association Facet: Establish meaningful connections between brand and feelings. 5) Persuasion Facet: Earn trust through opinion leaders, reputed sources, or

Author

S.M. Fauzul Azim

Language

EN