About this document
Impact of Celebrity Endorsements on Buying by abbi_UandME is a document available to read on EtoBox.
Celebrity endorsements can impact customer buying decisions. While celebrity endorsements attract attention and help introduce or reposition brands, they also carry risks if the celebrity receives negative publicity or overshadows the product. The document examines the benefits and risks of celebrity endorsements on customer purchasing intentions in India. It explores how celebrity attributes and endorsements influence perceptions and buying behavior. While celebrity endorsements aim to increase sales and m
- Author
- abbi_UandME
- Language
- EN