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What is Lego Group Business Model Overview about?

Lego Group is a toy manufacturing company known for its signature building blocks. It serves customers through retailers and its own retail stores and websites. Lego innovates new block sets targeted at different ages and partners with intellectual property owners to make licensed sets. It derives most of its revenue from selling products but also licenses its brand for video games and movies.

Author

Diadre Dachiviant

Language

EN