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Digitalization Strategy and Innovation Resistance by alwi43289 is a document available to read on EtoBox.

What is Digitalization Strategy and Innovation Resistance about?

This research investigates the relationship between strategic orientation towards digitalization and innovative organizational performance, highlighting the role of employee resistance to innovation as a moderating factor. The study finds that digital knowledge and innovation capabilities significantly impact organizational performance, and emphasizes the need for a strategic focus on digitalization to enhance innovation. The proposed model offers insights for entrepreneurs to improve their organizations

Author

alwi43289

Language

EN