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Selling Intangible Services Effectively by Maya Balsha is a document available to read on EtoBox.
What is Selling Intangible Services Effectively about?
1) Selling services is more challenging than selling tangible products because services cannot be seen, touched, or tasted. 2) To convince customers to purchase a service, businesses must demonstrate that the service will provide one of six key benefits to the customer and that the business can deliver the expected level of service. 3) Building brand awareness through community involvement, referrals, and low-cost local advertising helps establish trust with potential customers for service businesses.
- Author
- Maya Balsha
- Language
- EN