Opening book details…
About this Business, Management and Accounting article
Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets” by Madden, Thomas J.; Allen, Chris T.; Twible, Jacquelyn L. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Madden, Thomas J.; Allen, Chris T.; Twible, Jacquelyn L.
- Publisher
- American Marketing Association; SAGE Publications; JSTOR (ISSN 0022-2437)
- Published
- 1988
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
More by Madden, Thomas J.; Allen, Chris T.; Twible, Jacquelyn L.
Browse all works by Madden, Thomas J.; Allen, Chris T.; Twible, Jacquelyn L.