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Customer Preferences: AI vs. Real Images by Hoàng Cẩm Ly is a document available to read on EtoBox.
This research investigates consumer reactions to generative AI-generated images versus real images in the context of high-involvement and hedonic services. Findings indicate that consumers prefer real images, particularly in hedonic services and among highly involved customers, due to perceptions of authenticity and professionalism. The study highlights the importance of cautious use of generative AI in marketing, suggesting that while it offers innovative opportunities, it may also compromise consumer trus
- Author
- Hoàng Cẩm Ly
- Language
- EN