Can I read TVS Scooty: Empowering Women Riders on EtoBox?

TVS Scooty: Empowering Women Riders by nsivasankar14 is a document available to read on EtoBox.

What is TVS Scooty: Empowering Women Riders about?

TVS Scooty began providing riding training to women in India in 2009 in an effort to increase their target market. The program, called Women on Wheels, trained over 42,000 women at 80 locations, with about 20% going on to purchase a Scooty. TVS Scooty also benefited from product placement in Bollywood movies and Indian TV shows. Additionally, TVS Scooty supported the MTV Scooty Teen Diva reality show contest in 2009 that helped promote the Scooty brand to younger consumers.

Author

nsivasankar14

Language

EN