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What is Understanding Brand Awareness Essentials about?

Brand awareness refers to the extent to which customers are able to recall or recognize a brand. It is important for consumer purchasing decisions, as purchasing cannot proceed unless a consumer is aware of a product category and brand within that category. There are two main types of brand awareness - brand recall, where a consumer can retrieve the brand from memory, and brand recognition, where a consumer can confirm prior exposure to the brand. Marketers measure brand awareness using metrics known as Awa

Author

Cyresse Lagunday Achilleos

Language

EN