About this document
Understanding Marketing Needs and Value by yani is a document available to read on EtoBox.
Marketing involves identifying customer needs and creating value. Market research helps identify needs through primary and secondary data. Firms go global seeking growth and to survive competition. When going global, companies must decide whether to standardize or customize their marketing approach. Nivea is an example of a company that has successfully implemented a glocalization strategy - thinking globally but acting locally by customizing elements like packaging size while maintaining consistency in bra
- Author
- yani
- Language
- EN