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What is Sales Promotion Strategies in Advertising about?

This document provides an overview of sales promotion as part of the marketing mix. It discusses the nature and importance of sales promotion, including its short-term focus on incentives and offers to stimulate immediate sales. Various sales promotion tools are outlined for both consumers and trade partners. The objectives of consumer sales promotion include attracting trial of new products, increasing purchases of mature products, and building customer loyalty. Trade sales promotion aims to motivate retai

Author

Pushkar Kaushik

Language

EN