Can I read Strategic Management: Concepts on EtoBox?

Strategic Management: Concepts by David, Fred R., David, R. Fred is a book available to read on EtoBox.

What is Strategic Management: Concepts about?

Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy. - Publisher.

Author

David, Fred R., David, R. Fred

Publisher

Upper Saddle River, NJ: Prentice Hall

Published

1969

Language

EN

ISBN

9780130879035

Subjects

Management, Business