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What is Indian Football: Club Ties & Fan Engagement about?

This research paper explores the development of Indian football, focusing on the impact of international club partnerships and fan engagement within the Indian Super League (ISL). It analyzes how these partnerships influence fan interest and engagement, while also addressing the challenges faced by ISL clubs in connecting with their supporters. The study includes a survey of 162 football fans in India to understand their awareness and expectations regarding football and the ISL, ultimately aiming to provide

Author

andre

Language

EN