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About this Business, Management and Accounting article
Direct marketing in the quest for competitive advantage: Marketing strategy perspectives by F. Robert Dwyer is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- F. Robert Dwyer
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); Wiley (ISSN 0892-0591)
- Published
- 1987
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)