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What is Event Quality about?

This study investigates how event quality (ETQ) influences tourist satisfaction (SAT) and revisit intention (RI) using an extended theory of planned behavior (ETPB) framework. Data from 491 domestic tourists at a basketball league in China revealed that ETQ positively affects SAT and RI, with SAT serving as a significant mediator. The findings contribute to the understanding of tourism planning by integrating ETQ and SAT into the ETPB model, offering insights for enhancing event experiences and sustainable

Author

Henrique Curupira

Language

EN