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What is Footfall Challenges in Indian Retail about?

This case study examines footfall issues at Themobilestore in Jaipur, India. Management made several changes that decreased footfall, including frequent changes in store managers and staff. A store manager increased footfall and conversions by implementing above and below the line marketing techniques. These included advertising, maintaining customer records, and personal follow up like birthday messages. While many retailers failed in India, this store manager showed that emotional connections with custome

Author

vishalvs8

Language

EN