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About this Business, Management and Accounting article
A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness by Deshpandé, Rohit; Stayman, Douglas M. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Deshpandé, Rohit; Stayman, Douglas M.
- Publisher
- American Marketing Association; SAGE Publications; JSTOR (ISSN 0022-2437)
- Published
- 1994
- Field
- Business, Management and Accounting (Social Sciences)