About this document
Understanding the Service Triangle Model by kinjali is a document available to read on EtoBox.
Internal and external marketing work together to create promises to customers and ensure those promises are kept. The service triangle shows how corporate strategy, internal marketing, and external marketing interact to manage customer expectations and fulfill them through interactive marketing and frontline employees. Keeping promises at moments of truth builds customer loyalty and positive word of mouth.
- Author
- kinjali
- Language
- EN