Can I read International Marketing 6th Edition on EtoBox?

International Marketing 6th Edition by SUBHASH C.JAIN著, Subhash C. Jain, Jain, Subhash C, Jain, Subhash C. is a book available to read on EtoBox.

What is International Marketing 6th Edition about?

International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the student's interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

Author

SUBHASH C.JAIN著, Subhash C. Jain, Jain, Subhash C, Jain, Subhash C.

Publisher

South-Western, South-Western College Pub

Published

2001

Language

EN

ISBN

9780324100860

Subjects

Management, Business, Finance

Updated

2026-03-24