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Can I read Product Leadership : Creating and Launching Superior New Products on EtoBox?
Product Leadership : Creating and Launching Superior New Products by Cooper, Robert G. (Robert Gravlin), 1943- is a business book available to read on EtoBox.
What is Product Leadership : Creating and Launching Superior New Products about?
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper ha
Who reads Product Leadership : Creating and Launching Superior New Products?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Cooper, Robert G. (Robert Gravlin), 1943-
- Publisher
- New York: Basic Books
- Published
- 2005
- Language
- EN
- ISBN
- 9780465014330
- Category
- business
- Subjects
- Management, Business, Business & Economics
- Updated
- 2026-03-25
Other editions & translations
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