About this document
Gome Electrical Appliances and Tuangou by Amit Srivastava is a document available to read on EtoBox.
Gome Electrical Appliances is the largest retailer of home appliances in China. Founded in 1987, it grew successful through competitive pricing, exclusive product rights, and high quality customer service. A new trend called "tuangou", group buying online, emerged in China, allowing consumers to leverage collective bargaining power. While some retailers saw it as a threat, Gome embraced tuangou shoppers through dedicated shopping days and discounts. This case examines Gome
- Author
- Amit Srivastava
- Language
- EN