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A riveting history of the rise and fall of the obesity epidemic during 1950s and 1960s America.Metropolitan Life Insurance Company identified obesity as the leading cause of premature death in the United States in the 1930s, but it wasn't until 1951 that the public health and medical communities finally recognized it as'America's Number One Health Problem.'The reason for MetLife's interest? They wanted their policyholders to live longer and continue paying their premiums. Early postwar America responded to the obesity emergency, but by the end of the 1960s, the crisis waned and official rates of true obesity were reduced— despite the fact that Americans were growing no thinner. What mid-century factors and forces established obesity as a politically meaningful and culturally resonant problem in the first place? And why did obesity fade from public—and medical—consciousness only a decade later? Based on archival records of health leaders as well as medical and popular literature, Fat in the Fifties is the first book to reconstruct the prewar origins, emergence, and surprising disappearance of obesity as a major public health problem. Author Nicolas Rasmussen explores the postwar shi

Author

Nicolas Rasmussen

Publisher

Johns Hopkins University Press

Published

2019

Language

EN

ISBN

9781421428727

Subjects

History, Medical, Social Science